Designing a Class People Pay For and Enjoy
A great class is not a lecture with snacks. It is a shaped experience with a beginning, a middle, and an ending that lands.
Most people design their first class the way they would design a tutorial. They list what they know, put it in order, and plan to walk through it. That approach produces a class that is informative but not memorable. And informative is not what people come back for.
This section is about designing around the experience, not the information. It covers the structure that makes a two-hour class feel satisfying rather than rushed, how to choose what to teach and what to leave out, how to price in a way that feels fair on both sides, and how to think about class size before you open your first booking.
The articles here deal with decisions you make before anyone shows up. Get these right and everything that follows is easier.
In this section
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Shape your class like a story, not a syllabus
The difference between a class people remember and one they forget is almost always structure, not content.
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Choosing what to teach
Not everything you know belongs in a class. The right topic is the one a beginner can touch, feel, and leave with.
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Pricing your class
Pricing a class feels uncomfortable until you understand what guests are actually paying for.
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The right class size
Smaller classes are harder to fill and easier to run well. The math almost always favors going small.