Pricing worksheet

Work through this worksheet before you set a price. The goal is a number that covers your real costs, reflects the value of what you are offering, and feels honest on both sides.

Fill in the numbers as accurately as you can. Estimate where you do not know yet. Adjust after your first class, when the real numbers are visible.

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Part 1: Cost per class

Calculate the total cost of running one session at your target class size.

Materials (per guest)

| Item | Cost per guest | |---|---| | [Primary material] | $ | | [Secondary material] | $ | | [Material 3] | $ | | Waste and overage (add 15%) | $ | | Total materials per guest | $ |

Your time

| Activity | Hours | Hourly rate you'd accept | Total | |---|---|---|---| | Prep (day before) | | $ | $ | | Setup (day of) | | $ | $ | | Class itself | | $ | $ | | Breakdown and cleanup | | $ | $ | | Post-class (notes, feedback) | | $ | $ | | Total time cost | | | $ |

Overhead (your shop costs allocated to the class)

Estimate: (monthly rent + utilities + insurance) ÷ operating hours per month × class hours

Or use a flat estimate: $ per session

Packaging and takeaway

Cost per guest for bags, boxes, tissue, care cards, etc.: $

Other costs

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Total cost per class

| Item | Amount | |---|---| | Materials (per guest × [n] guests) | $ | | Your time | $ | | Overhead | $ | | Packaging | $ | | Other | $ | | Total cost | $ |

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Part 2: Setting your price

Your floor (cost per guest)

Total cost ÷ number of guests = $ per guest

This is the minimum price that covers your costs. Below this, you lose money.

Your value premium

You are offering more than the cost of your materials and your time. You are offering access to your craft, your space, your years of experience, and an experience that guests cannot replicate on their own. The premium reflects that.

For most hands-on craft classes in a local shop setting, the market range is $65 to $120 per guest. Where you fall within that range depends on:

• Length of session (longer sessions command more)
• Materials intensity (high-cost materials justify higher prices)
• Your local market (research what similar classes charge nearby)
• Class size (smaller classes typically command more per head)

Your target price

Floor + value premium = $ per guest

Sense check

Would you pay this price to attend a class like yours? Not from you, from a stranger. If yes, publish it. If no, understand why: is the price too high, or is it that you are not yet confident the class delivers the value? Those are different problems.

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Part 3: Revenue and break-even

| | Full class ([n] guests) | Break-even guests | |---|---|---| | Revenue at target price | $ | | | Total cost | $ | | | Net | $ | | | Break-even (cost ÷ price) | | [n] guests |

If your break-even is more than seventy percent of your class capacity, your pricing is too low or your costs are too high. Adjust before your first booking.

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Notes

Price you will publish: $

Date to revisit pricing after first three sessions: ____________

What you will track to know if the price is right: ____________